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Bit Briefs

About this Amplog

Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

Contributors to this Amplog

Dr.Clip
The Big Clipper
The Clipness
The Clipinator
ClipItGood
rjarvis
Alvin and the Clipmunks
kidClip
aclipintime
Clipster
Cliptomaniac
Chocolate Clip Chip
Clip N Dip

Categories

US Watches 33 Billion Online Videos in Dec. ‘09

Amplify’d from www.marketingcharts.com
comscore-top-us-online-video-content-feb-2010.jpg
Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009.
  • The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 30.5% penetration of online video viewers, BrightRoll Video Network with 21.7%, and BBE with 21.2%.
    • Read more at www.marketingcharts.com
     
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    Posted by Alvin and the Clipmunks  7 hours ago

    16% of Users Click Away From Video if There is a PreRoll Ad

    Amplify’d from www.imediaconnection.com

    The preeminent video advertising format — pre-roll — still irritates some consumers, so much so, in fact, that nearly 16 percent of consumers click away from a pre-roll ad rather than sit through it to watch their desired video.

    The trend is worse for news media; nearly 25 percent of consumers click away from pre-roll ads on newspaper and magazine websites, according to analytics firm TubeMogul.

    What this means, of course, is that 16 percent of consumers would rather not watch a video simply because it contains an advertisement, which isn’t great news for video publishers.

    Read more at www.imediaconnection.com
     
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    Posted by The Clipness  3 days ago

    Ad Network Adoption up 25%

    Amplify’d from www.adotas.com
    ADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months.

    With 216 media planners, interactive marketing directors and agency executives responding to its queries, Adify reports that 69% of media planners and agencies are using ad networks as part of their digital buys, compared to 48% recorded in 2008. In addition, vertical ad networks are increasing in notoriety, with 72% of respondents now familiar with the niche services compared to 56% in 2008.

    Read more at www.adotas.com
     
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    Posted by Alvin and the Clipmunks  5 days ago

    1 in 5 Commercial, Permissioned Emails Fail to Deliver

    Amplify’d from www.mediapost.com

    Despite minor improvements, about 1-in-5 commercial, permissioned emails still fail to reach consumers’ inboxes, according to new research from email and reputation management firm Return Path.

    In the second half of 2009, 19.9% such emails never reached consumer inboxes in the United States and Canada — representing only a slight improvement over the first half of the year when 20.7% such emails missed their target.

    By contrast, European inbox placement rates fared markedly better with just 15% of requested, permissioned emails never reaching consumer inboxes.

    Read more at www.mediapost.com
     
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    Posted by The Clipness  5 days ago

    Moms With Children At Home Top Social Media Users

    Amplify’d from www.mediapost.com
    According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
    Source

    Use of Popular Social Media (% of Category)

     

    Regularly or Occasionally Use

    Medium

    Adults 18+

    Moms w/Children at Home

    Twitter

    15.0%

    16.5%

    MySpace

    34.4

    42.4

    Facebook

    50.2

    60.3

    Source: BIGresearch, 2009

    Read more at www.mediapost.com
     
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    Posted by The Clipness  11 days ago

    Ad Impressions by Industry (Dec ‘09)

    Amplify’d from www.marketingcharts.com
    See more at www.marketingcharts.com
     
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    Posted by Alvin and the Clipmunks  12 days ago

    Senior Marketer Top Priorities in 2010

    Amplify’d from www.emarketer.com

    The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.

    Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.

    Top Priorities in 2010 According to Senior Marketers Worldwide (% of respondents)
    See more at www.emarketer.com
     
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    Posted by The Clipness  12 days ago

    Web Stats, Top 10 Web Brands

    Alvin and the Clipmunks says:

    Doing some quick math (assuming December is similar to all months in terms of usage) that’s about 1,000 domains, 600 sessions and 30,000 web pages per year for the average person.

    Amplify’d from www.marketingcharts.com

    The average US web user visited 83 domains, had 51 internet sessions, surfed 2,614 pages and spent an average of 56 seconds per page in December 2009, according to data from The Nielsen Company.

    nielsen-top-10-web-brands-jan-10.jpg
    See more at www.marketingcharts.com
     
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    Posted by Alvin and the Clipmunks  14 days ago

    Sponsored Forum Posts Effective at Increasing Click-throughs

    Alvin and the Clipmunks says:

    Regardless of effectiveness, do you think sponsored forum posts “hijack” the thread’s integrity? Or is this a legitimate form of online advertising?

    Amplify’d from www.marketingcharts.com

    Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease.

    The study also showed that 60 days after a typical sponsored forum post’s appearance, the total number of click-throughs increase by an average of 40%. After 180 days they increase by an average of 77%.

    postrelease-residual-traffic-sponsored-forum-posts-january-2010.jpg
    • After 60 days the reads increased 28.8%
    • After 60 days the click-throughs increased 40.7%
    • After 180 days the reads increased 49.2%
    • After 180 days the click-throughs increased 77.1%
    • After 360 days the reads increased 60.6%
    • After 360 days the click-throughs increased 103.6%
    Read more at www.marketingcharts.com
     
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    Posted by Alvin and the Clipmunks  18 days ago

    Sherpa Chart: B2B Conversion to Sales Rates

    Amplify’d from www.marketingsherpa.com
    SUMMARY: Marketers face lengthy time spans as they progress from lead generation to conversion, making it difficult to nurture prospects while moving them through the pipeline. This chart highlights the percentages of leads in each stage of the pipeline that are likely to advance to the next stage.
    View Chart Online
    See more at www.marketingsherpa.com
     
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    Posted by The Clipness  20 days ago
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