Marketing Buzzwords You’re Tired of Hearing
Amplify’d from www.mediapost.com
Top 10 Buzzwords Tired of Hearing (% of Respondents)
Rank
Buzzword
2009 Report
2008 Report
1
Web 2.0
19.4%
9.1%
2
Social Networking
12.2%
6.0%
3
Social Media
11.3%
0.8%
4
Blog
7.9%
0.0%
5
Viral Marketing
6.2%
6.3%
6
Synergy
5.8%
5.6%
7
Branding
5.1%
3.2%
8
ROI
4.9%
4.8%
9
Green
4.9%
0.0%
10
SEO
3.8%
1.8%
Read more at www.mediapost.com Source: MENG & Anderson Analytics, January 2009
I kinda like ’synergy’… 
2 Responses2 Comments
No surprise to see Web 2.0 on the top of the list. This is such an obscure term that has too much meaning. It started as a term for mashups, then incorporated consumer generated media, now its rolling in things like social networking and widgets. Then, I started to hear things like Web 3.0 out in the press. When do we see Web version 4.75? That’s the upgrade I’m waiting for. The operating system/software versioning model just doesn’t work and it needs to go away.
1 year agoWe better get used to ROI, although its no wonder that marketers are sick of this one…accountability can really spoil the loose spending party that’s been going on for the last 50 years.
1 year agoLeave a comment