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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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20% of Online Population are ‘Power Moms’

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Amplify’d from www.marketingcharts.com

Power Moms - women between the ages of 25 and 54 with at least one child and who participate regularly in online activities - currently represent 19.2% of the active internet population in the US and wield a record level of online influence that continues to grow, according to (pdf) a report from Nielsen Online.

Read more at www.marketingcharts.com
 
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Categories:  Demographics and Psychographics, Digital Media Usage