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Bit Briefs

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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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Social Networking Usage by Sexual Orientation

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Amplifyd from www.emarketer.com

According to a May 2009 Harris Interactive poll, gay and lesbian Internet users were more likely to be social network members than straights—55% of them were on Facebook, versus 46% of heterosexuals, and the differences were similar for MySpace and LinkedIn, too.

US Internet Users Who Are Members of Social Networking Sites, by Sexual Orientation, May 2009 (% of respondents)

Despite a fondness for being social online, 63% of homosexuals were apathetic toward advertising on social networking sites and a mere 6% had a positive attitude.

Attitudes of US Internet Users Toward Ads on Social Networking Sites, by Sexual Orientation, May 2009 (% of respondents)

In addition, 55% of homosexual Internet users reported reading blogs.

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