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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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Online Healthcare Research Amongst the 61% of US Adults Who Have Gone Online for Healthcare Info

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Amplify’d from www.emarketer.com

According to “The Social Life of Health Information Report” from the Pew Internet & American Life Project and the California HealthCare Foundation, 61% of US adults went online for health information.

Nearly one-half of consumers looked for information on a specific disease or problem, 41% needed information on a specific medical procedure, 35% were looking for a doctor and 33% wanted information on prescription or over-the-counter drugs.

Types of Health/Medical Information US Adults Have Looked for Online, November-December 2008 (% of respondents)

In addition, 65% of whites, 51% of African-Americans and 44% of Hispanics searched for health information.

Demographic Profile of US Adults Who Look Online for Health Information, November-December 2008 (% of respondents in each group)
See more at www.emarketer.com
 
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Categories:  Healthcare and Medicine