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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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Internet Ranked as Most Valuable Information Resource for US Executives

Dr.Clip says:

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Amplify’d from www.emarketer.com

According to the “Rise of the Digital C-Suite” study from Forbes Insights and Google, the Internet has become the most valuable information resource for US executives.

Information Resources that US Senior-Level Executives Find Valuable, March-April 2009 (% of respondents)

When it comes to locating business information online, search engines were rated higher than other digital tools, such as blogs, social networking sites and subscription search services.

Information Sources US Senior-Level Executives Find Valuable for Business Research, March-April 2009 (% of respondents)
See more at www.emarketer.com
 
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Posted by Dr.Clip  July 1, 2009 - 7:55 pm
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Categories:  Demographics and Psychographics, Digital Media Usage