Bit Briefs

PORT WASHINGTON, NEW YORK, June 29, 2009 – According to Gamer Segmentation 2009, the most recent report from leading market research company, The NPD Group, female gamers are on the rise in 2009 compared to 2008, significantly among Console Gamers. There was a four percentage point rise in females among both Heavy Portable and Extreme Gamers.

Females increased by five percentage points among Console Gamers, from 23 percent in 2008 to 28 percent in 2009. Since the rise in console usage among Console Gamers can be mainly attributed to the Wii, which increased in usage by 19 percentage points from last year, this underscores the finding that more females are using console systems, especially the Wii. Read more at www.npd.com