Bit Briefs

Internet searchers who use social media are more engaged with brands overall and are more likely to be looking for places to buy and brands to consider, according to a first-of-its-kind study by GroupM Search and comScore, Inc., which revealed a significant correlation between brand discovery through social media and online search behavior.

Consumers using social media are 1.7 times  more likely to search with the intension of making a list of brands or products to consider purchasing compared with the average internet user.

Consumers exposed to influenced social and paid search exhibit 223%  heavier search behavior than consumers exposed to paid alone.

50% of social-media exposed searchers search daily for product terms, compared with 33% of non-exposed searchers. Read more at www.marketingcharts.com