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Worse Than Zero: Bad Campaigns Actually Have a Negative Effect

Amplify’d from www.emarketer.com

Online marketers had better not be negligent. Good creative makes a successful campaign, but data from Dynamic Logic suggests that the worst-performing campaigns can actually negatively affect brand metrics.

Online Display Advertising

Top-performing campaigns, by contrast, boosted online ad awareness, message association and aided brand awareness by more than 8 percentage points each.

Read more at www.emarketer.com
 
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Categories:  Ad Networks, Ad Exchanges, Portals, Ad Spending, Branding, Creative/Copy Best Practices, Digital Marketing Case Studies, Digital Media Mix, Digital Media Technology, Digital Media Usage, Online Advertising Gone Wrong, Online Display & Rich Media