New Media Interaction Provides Lift in Brand Attitudes
Amplify’d from www.emarketer.com
Similar to the respondents in Lightspeed Research’s “Global Web Index” survey, those polled for the “2009 Cone Consumer New Media Study” were interested in brands that would keep them informed, provide product information and give incentives—and generally use new media to help solve consumers’ problems. Entertainment was considered much less important.
Categories: Branding
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