Bit Briefs

According to findings from Alloy Media + Marketing’s 9th annual College Explorer Survey, projected annual technology spending among college students (ages 18-30) has reached an all time high at $6.5 billion, ranking 3rd in overall discretionary spending for college students, just below food and auto. When all platforms were totaled, the study found that students are spending an average of 12 hours daily engaged with some type of media. Nine and a half of those hours are spent with their “tech” gadgets, including computers, mobile devices, MP3 players, and gaming devices. Comparing platforms, the study found: Students are spending twice as much time on their computers as compared to television viewing  33% of 18-24 year old students have increased their consumption of webisodes or user-generated videos since last year, and 30% of 18-30 year olds report frequent video viewing on social networking sites 61% of students are watching movies on computers vs. 76% on their television Read more at www.mediapost.com