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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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Razorfish Survey: 40% of Internet Users Have “Friended” a Brand

Amplifyd from www.emarketer.com

Razorfish’s “2009 FEED” survey polled US broadband users who had visited a community site, consumed or created digital media, and spent at least $150 online in the past six months.

These connected consumers were also connected to brands. About one-quarter had produced content to participate in a contest held by a brand, and close to the same amount had followed a brand on Twitter. Two-fifths had friended a brand on Facebook or MySpace.

See more at www.emarketer.com
 
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Posted by The Clipness  November 18, 2009 - 10:25 am

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