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Bit Briefs

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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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Four in Ten Consumers Don’t Want Mobile Ads

Amplify’d from www.mediapost.com

Nearly four in 10 consumers don’t want to receive mobile ads for any reason — and less than 20% recall seeing a mobile ad, according to new data from market research firm Parks Associates.

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Posted by The Clipness  November 20, 2009 - 10:42 am

1 Response
1 Comment  

  1. maxymedia   on Twitter November 20, 2009 10:58 am

    @bitbriefs - yes, but what if having ads reduced their mobile costs? Ads are fine as long as relevant to content and viewer


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Categories:  Demographics and Psychographics, Digital Media Mix, Digital Media Technology, Mobile Phone Marketing