Bit Briefs

Media Use

Young adults in both countries report nearly an identical amount of time spent on the internet each week

Americans in the age group watch an average of about one hour more TV per day than Canadians. On weekdays, Americans watch an average of 5.9 hours per day, while Canadians watch 4.8 hours. On weekends, Americans watch an average of 5.5 hours, Canadians watch 4.6.

Though youth in both countries are heavy users of mobile devices, there is a marked cultural difference in text messaging. Americans send and receive an average of 129.6 text messages per week, nearly double the Canadian average of 78.7.

Both groups enjoy online social networking, but do so differently. Canadians gravitate to Facebook, with 81% having registered a profile, compared with only 57% in the US. At the time the study was conducted, Americans were more into MySpace, with 54% having registered, compared with 23% in Canada. Read more at www.marketingcharts.com