Bit Briefs

According to an analysis of BIGresearch’s Simultaneous Media Usage Survey of over 22,000 consumers, there’s good news and bad news for marketers who are wading into the mobile marketing wars. The good news, says the report, is that the audience for mobile marketing is growing. The bad news is that the audience is still relatively small and confined to a limited segment of the market. Marketers who employ mobile marketing to the wrong consumer group risk turning them off, not on.

Key Characteristics of Mobile Marketing Users and Non-Users   Mobile Marketing Users Mobile Marketing Non-Users Men 57.9% 46.2% Women 42.1% 53.8% Average Age 39.2 45.9 Online search triggered by cell phone 17.4% 2.4% Communicate about search via cell phone 41.3% 26.3% Download music/video to cell phone 33.3% 14.6% Regularly Use Facebook 37.9% 27.8% Regularly Use MySpace 23.2% 9.8% Regularly Use Twitter 13.1% 3.5%  Source: BIGresearch, November 2009 Read more at www.mediapost.com