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Bit Briefs

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About this Amplog

Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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13 Content Types Consumers are Willing to Pay For

Amplify’d from blog.nielsen.com
Percent of global online consumers who have paid OR would consider paying for various types of content online – Fall 2009
Content
Music 57%
Theatrical movies 57%
Games 51%
Professional produced video (including current television shows) 50%
Magazines 49%
Newspapers 42%
Internet-only news sources 36%
Radio (Music) 32%
Podcasts 28%
Social communities 28%
Radio (News/Talk) 26%
Consumer-generated video 24%
Blogs 20%

Source: The Nielsen Company.  n=27,548

Read more at blog.nielsen.com
 
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