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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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Moms With Children At Home Top Social Media Users

Amplifyd from www.mediapost.com
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
Source

Use of Popular Social Media (% of Category)

 

Regularly or Occasionally Use

Medium

Adults 18+

Moms w/Children at Home

Twitter

15.0%

16.5%

MySpace

34.4

42.4

Facebook

50.2

60.3

Source: BIGresearch, 2009

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