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Bit Briefs

About this Amplog

Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

Moms With Children At Home Top Social Media Users

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According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
Source

Use of Popular Social Media (% of Category)

 

Regularly or Occasionally Use

Medium

Adults 18+

Moms w/Children at Home

Twitter

15.0%

16.5%

MySpace

34.4

42.4

Facebook

50.2

60.3

Source: BIGresearch, 2009

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Posted by The Clipness  11 days ago

Males vs. Females on Social Network Sites

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Posted by Alvin and the Clipmunks  2 months ago

Key Characteristics of Mobile Marketing Users and Non-Users

Amplifyd from www.mediapost.com
According to an analysis of BIGresearch’s Simultaneous Media Usage Survey of over 22,000 consumers, there’s good news and bad news for marketers who are wading into the mobile marketing wars. The good news, says the report, is that the audience for mobile marketing is growing. The bad news is that the audience is still relatively small and confined to a limited segment of the market. Marketers who employ mobile marketing to the wrong consumer group risk turning them off, not on.

Key Characteristics of Mobile Marketing Users and Non-Users

 

Mobile Marketing Users

Mobile Marketing Non-Users

Men

57.9%

46.2%

Women

42.1%

53.8%

Average Age

39.2

45.9

Online search triggered by cell phone

17.4%

2.4%

Communicate about search via cell phone

41.3%

26.3%

Download music/video to cell phone

33.3%

14.6%

Regularly Use Facebook

37.9%

27.8%

Regularly Use MySpace

23.2%

9.8%

Regularly Use Twitter

13.1%

3.5% 

Source: BIGresearch, November 2009

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Posted by The Clipness  2 months ago

Top 10 Mobile Sites Among Women

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Top 10 Mobile Web Sites Among Women (July 2009, U.S.)

Rank

Site

% Unique Audience Composition

Composition Index By Unique Audience

Unique Audience (000)

1

People

68%

143

1,146

2

AT&T Search

68

142

564

3

Horoscope.com

66

138

558

4

Target

63

133

678

5

MySpace.com

58

121

4,116

6

Kraft Foods

58

121

438

7

T-Mobile

56

118

1,522

8

AOL Search

56

119

747

9

Facebook

55

117

8,171

10

Sprint News

55

116

630

Source: The Nielsen Company

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Posted by The Clipness  3 months ago

What Women Want from Social Networking

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Posted by Dr.Clip  5 months ago

Women Make Up Almost 1/3 of Console Gamers in 2009

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Amplifyd from www.emarketer.com

The “Gamer Segmentation 2009” report, from The NPD Group, found that women will make up 28% of console gamers in 2009, up from 23% last year.

US Female Console Gamers, 2008 & 2009 (% of total console gamers)
Average Amount of Time Spent Playing Games Online Among US Gamers, 2009 (% of total)
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Posted by Dr.Clip  7 months ago

37% of US Adults Own a Game Console, 10% Plan to Purchase One in Next 12 Months

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Amplifyd from www.marketingcharts.com

Nearly four in 10 (37%) of US adults own a game console, and 10% plan on purchasing a new console in the next 12 months, according to (pdf) data released by Nielsen Online.

nielsen-online-percent-online-adults-own-video-game-console-june-2009.jpg
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Posted by Dr.Clip  7 months ago

Mobile Has Most Impact on Young Women’s Lives

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Amplifyd from www.marketingcharts.com
srg-technology-most-impact-life-women-june-2009.jpg

The mobile phone appears to be displacing the PC among US women in terms of usage - especially in the 12-24 age group, according to research from SRG, which found that young women spend twice as much time with their cell phones as women over age 40.

The “Women and Digital Life” study, revealed that more than 80% of US women now use a wireless device and 17% use using a smartphone, such as an iPhone, BlackBerry or models from HTC, Samsung, LG or similar. Among those in the 12-24 and 25-39 age groups,  smartphone ownership is now 23%. In contrast 11% of women ages 40+ own a smartphone.

When asked what technology had the most impact their life in the past two years, women overall picked the internet, followed by the PC/computer, and cell/wireless in a distant third spot. Among young women, however, wireless devices took the #1 spot:

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Posted by Dr.Clip  7 months ago

Facebook Users at Risk for Lower GPA?

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Amplifyd from www.marketingcharts.com

While the study of 219 OSU graduate and undergraduate students did not uncover a direct cause-and-effect link between Facebook use and lower grades, it did uncover a relationship that, they said, could merit further exploration.

  • 85% of undergraduates were Facebook users, while 52% of graduate students had accounts.
  • Facebook users in the study had GPAs between 3.0 and 3.5, while non-users had GPAs between 3.5 and 4.0.
  • Facebook users say they averaged one to five hours a week studying, while non-users studied 11 to 15 hours per week.
  • Students who spent more time working at paid jobs were less likely to use Facebook, while students who were more involved in extracurricular activities at school were more likely to use Facebook.
  • Science, technology, engineering, math and business majors were more likely to use Facebook than were students majoring in the humanities and social sciences.
  • There were no differences in Facebook use between different members of racial and ethnic groups that were part of the study, or between men and women.
  • Younger and full-time students were more likely to be Facebook users.
  • About the study: The research was conducted among 219 students at OSU, including 102 undergraduate students and 117 graduate students. Of the participants, 148 said they had a Facebook account. Karpinski conducted the study with Adam Duberstein of Ohio Dominican University.

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    Posted by Dr.Clip  8 months ago

    Myspace Leads Facebook in Online Video Streams and Time Spent Per Video

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    Amplifyd from www.paidcontent.org

    MySpace beat Facebook in terms of video streams by about 3-to-1 in April, with an average of about 40 minutes per viewer—a sizable audience for branded entertainment properties (like the new show BFF, sponsored by birth control-maker Ortho Women’s Health & Urology), music videos or even well-produced UGC. In contrast, Facebook’s members only watched about 11 minutes worth of video each.

    image
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    Posted by Dr.Clip  8 months ago