The recession has had its effect on consumer behavior online, and the watchword is frugality. Whether or not shoppers go back to their spendthrift ways, for now coupons are cool and deal-seeking is the norm.
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Higher open rates for coupon offers translated into higher click rates as well, though the difference was much smaller. E-mails with coupons that could be used online were most likely to be clicked, at 4%.
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Mind-Blowing Web Stat #1: 40,000-fold increase in the number of websites in 15 short years. If the number of approximately 5000 websites in 1994 is correct and that we are now part of some 200 million plus websites today, then we’ve experienced a stunning 40,000-fold increase in number of websites. How’s that for a growth rate? It also helps explain why Kevin Ham, a Canadian Internet entrepreneur, is minting money from the domain names he owns. Mr. Ham owns some 100,000 domain names worth hundreds of millions and that generate estimated ad revenue of $70 million annually. Great foresight, on Ham’s part, to see that good domain names are like scarce waterfront property. This is the chart copied from Netcraft: |
Total Sites Across All Domains August 1995 — October 2009 |
Similar to the respondents in Lightspeed Research’s “Global Web Index” survey, those polled for the “2009 Cone Consumer New Media Study” were interested in brands that would keep them informed, provide product information and give incentives—and generally use new media to help solve consumers’ problems. Entertainment was considered much less important.
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Internet searchers who use social media are more engaged with brands overall and are more likely to be looking for places to buy and brands to consider, according to a first-of-its-kind study by GroupM Search and comScore, Inc., which revealed a significant correlation between brand discovery through social media and online search behavior. |
| Consumers using social media are 1.7 times more likely to search with the intension of making a list of brands or products to consider purchasing compared with the average internet user. |
| Consumers exposed to influenced social and paid search exhibit 223% heavier search behavior than consumers exposed to paid alone. |
| A new TV survey says 2% — or two hours per month — of all TV viewing in the U.S. comes from non-traditional TV devices. |
| The best device for non-traditional TV viewing is the laptop. Of those who owned a PC/laptop, 9% — or 13 hours out of 138.6 monthly hours of TV content — is viewed on a platform other than a TV set. Among multichannel viewers who watch TV content on a handheld device, 8% — or 12 hours out of the 143.1 monthly hours of TV content — is viewed on a platform other than a TV set. Read more at www.mediapost.com |
In the UK, the effect has been so dramatic that online took the biggest slice of advertising revenues in the first half of 2009. Research from the Internet Advertising Bureau UK (IAB UK), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) put online revenues at 23.5% of the total from January to June, 1.6 percentage points ahead of TV.
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Paid search led online growth, while spending on display ads and classifieds fell.
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With strong audience preferences against intrusive video ads, less may be more. For example, an MTV Networks/InsightExpress study found their audience liked how short preroll and overlay ad combinations appeared and then disappeared, making them lower-impact and less intrusive—but with higher awareness metrics, too.
Read more at www.emarketer.com |
The Synovate survey showed how much people depend on their phones. Three quarters of the survey respondents - including 82% of Americans - never leave home without their phones, and 36% of people across the world (42% of Americans) go as far as to say they ‘cannot live without’ their cell phone. |
Putting aside the almost ubiquitous calling and SMS functions, the three features most usedon a regular basis are: |
| Alarm clock – 67% globally use this regularly / 56% of Americans |
| Camera – 62% globally / 68% of Americans |
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Search Engine Market Share and Volume Sept. 09 to Oct. 09
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