If you aren’t one of the 24% of US and UK Internet users playing social games at least weekly, you may have seen the traces of those players and their FarmVille or Scrabble exploits in your Facebook newsfeed. PopCap Games, maker of several popular titles, explored the demographics of the group in its “2010 Social Gaming Research” report.
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More than one-half of players are female, and the average US player is 48 years old. Relatively few US weekly gamers are under 30, while nearly one-half are over 50.
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Retailers that want to connect with their target audience online would do well to go where their customers already are. And according to the “2010 Social Media Report” from ForeSee Results, 69% of online shoppers regularly use social media sites.
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The overwhelming winner in terms of shopper presence was Facebook, with more than one-half of respondents using it regularly. YouTube took the second spot, with former giant MySpace far behind its rival. Only about one in 10 online shoppers surveyed used Twitter.
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| According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. |
Use of Popular Social Media (% of Category) | | | Regularly or Occasionally Use | | Medium | Adults 18+ | Moms w/Children at Home | | Twitter | 15.0% | 16.5% | | MySpace | 34.4 | 42.4 | | Facebook | 50.2 | 60.3 | | Source: BIGresearch, 2009 |
Read more at www.mediapost.com |
The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.
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Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.
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| According to an analysis of BIGresearch’s Simultaneous Media Usage Survey of over 22,000 consumers, there’s good news and bad news for marketers who are wading into the mobile marketing wars. The good news, says the report, is that the audience for mobile marketing is growing. The bad news is that the audience is still relatively small and confined to a limited segment of the market. Marketers who employ mobile marketing to the wrong consumer group risk turning them off, not on. |
Key Characteristics of Mobile Marketing Users and Non-Users | | | Mobile Marketing Users | Mobile Marketing Non-Users | | Men | 57.9% | 46.2% | | Women | 42.1% | 53.8% | | Average Age | 39.2 | 45.9 | | Online search triggered by cell phone | 17.4% | 2.4% | | Communicate about search via cell phone | 41.3% | 26.3% | | Download music/video to cell phone | 33.3% | 14.6% | | Regularly Use Facebook | 37.9% | 27.8% | | Regularly Use MySpace | 23.2% | 9.8% | | Regularly Use Twitter | 13.1% | 3.5% | | Source: BIGresearch, November 2009 |
Read more at www.mediapost.com |
| Young adults in both countries report nearly an identical amount of time spent on the internet each week |
| Americans in the age group watch an average of about one hour more TV per day than Canadians. On weekdays, Americans watch an average of 5.9 hours per day, while Canadians watch 4.8 hours. On weekends, Americans watch an average of 5.5 hours, Canadians watch 4.6. |
| Though youth in both countries are heavy users of mobile devices, there is a marked cultural difference in text messaging. Americans send and receive an average of 129.6 text messages per week, nearly double the Canadian average of 78.7. |
| Both groups enjoy online social networking, but do so differently. Canadians gravitate to Facebook, with 81% having registered a profile, compared with only 57% in the US. At the time the study was conducted, Americans were more into MySpace, with 54% having registered, compared with 23% in Canada.Read more at www.marketingcharts.com |
Nearly four in 10 consumers don’t want to receive mobile ads for any reason — and less than 20% recall seeing a mobile ad, according to new data from market research firm Parks Associates.
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| According to findings from Alloy Media + Marketing’s 9th annual College Explorer Survey, projected annual technology spending among college students (ages 18-30) has reached an all time high at $6.5 billion, ranking 3rd in overall discretionary spending for college students, just below food and auto. When all platforms were totaled, the study found that students are spending an average of 12 hours daily engaged with some type of media. Nine and a half of those hours are spent with their “tech” gadgets, including computers, mobile devices, MP3 players, and gaming devices. Comparing platforms, the study found: - Students are spending twice as much time on their computers as compared to television viewing
- 33% of 18-24 year old students have increased their consumption of webisodes or user-generated videos since last year, and 30% of 18-30 year olds report frequent video viewing on social networking sites
- 61% of students are watching movies on computers vs. 76% on their television
Read more at www.mediapost.com |
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