Retailers that want to connect with their target audience online would do well to go where their customers already are. And according to the “2010 Social Media Report” from ForeSee Results, 69% of online shoppers regularly use social media sites.
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The overwhelming winner in terms of shopper presence was Facebook, with more than one-half of respondents using it regularly. YouTube took the second spot, with former giant MySpace far behind its rival. Only about one in 10 online shoppers surveyed used Twitter.
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Dotomi announced results from the use of its attribution technology which reiterates the impact strong attribution models can have in driving display or any digital media’s future growth. From the release: “Dotomi found display increased performance by an average of 20 percent in paid search, 26 percent in natural search, 25 percent in affiliate marketing, 16 percent in CRM email and 26 percent in direct load, where the consumer goes directly to the retailer’s website.” Pour on the attribution for display, and it’s full steam ahead! Read the release. Read more at www.adexchanger.com |
ccording to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety fields said that they have adopted social media in some way.
While the survey results are great in that they indicate an enhanced role social media in many industries, it also indicated that some professionals or companies are adopting social technologies without having a way to actually measure how effective or useful the measures actually are. In fact, 84% of respondents said they don’t currently measure the ROI (return on investment) of their social media programs. |
Even less encouraging, more than 40% of respondents said they didn’t even know whether they could track ROI from their social tools. This is worrisome because it indicates that industries and professionals are adopting technology without actually taking into account how it will impact their business and what value it will add. Read more at mashable.com |
| According to findings from Alloy Media + Marketing’s 9th annual College Explorer Survey, projected annual technology spending among college students (ages 18-30) has reached an all time high at $6.5 billion, ranking 3rd in overall discretionary spending for college students, just below food and auto. When all platforms were totaled, the study found that students are spending an average of 12 hours daily engaged with some type of media. Nine and a half of those hours are spent with their “tech” gadgets, including computers, mobile devices, MP3 players, and gaming devices. Comparing platforms, the study found: - Students are spending twice as much time on their computers as compared to television viewing
- 33% of 18-24 year old students have increased their consumption of webisodes or user-generated videos since last year, and 30% of 18-30 year olds report frequent video viewing on social networking sites
- 61% of students are watching movies on computers vs. 76% on their television
Read more at www.mediapost.com |
| In our Razorfish Digital Brand Experience Study, we took a different tack. Simply, we wanted to know if there were any direct correlation between consumers’ online interaction with a brand and their likelihood to purchase a given product or service. |
 Has an experience you have had online ever changed your opinion (either positively or negatively) about a brand or the products and services it offers? |
| Furthermore, these digital brand experiences directly correlate to purchasing behavior for these consumers. |
 Has that experience influenced whether or not you purchased a product or service from the brand? |
| As “digital primacy” has risen, so has the way consumers learn about and purchase a brand’s products and services. |
 Have you ever made your first purchase from a brand because of a digital experience (e.g., a web site, microsite, mobile coupon, email)? |
********AS ALWAYS, if you’re interested in any brief, please follow the link to the full article…the full chart appears as well. *******
Online marketers had better not be negligent. Good creative makes a successful campaign, but data from Dynamic Logic suggests that the worst-performing campaigns can actually negatively affect brand metrics.
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Top-performing campaigns, by contrast, boosted online ad awareness, message association and aided brand awareness by more than 8 percentage points each.
Read more at www.emarketer.com |
The new study, conducted by Harris Interactive, found that just 12
percent of online adults have been willing to share information
like their Facebook user name or their Twitter handle with a brand
in exchange for information or promotional offers. However, a
whopping 96 percent of online adults who have actually taken the
step of providing brands personal information have shared their
email addresses with marketers. |
That trend would seem to run counter to most American consumers
complaints about spam, as well as many Web users’ demonstrated
willingness to share all sorts of personal information via social
networks. Yet Harris’ study—which surveyed 2,064 adults aged 18 and
older from Sept. 2 through 4, just 17 percent of online adults
18-34, eight percent of adults 35 to 44 and seven percent of users
45 to 54 claimed to be ok with sharing social networking
information with brands. Read more at www.mediaweek.com |
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50% of Online Shoppers Use Facebook Regularly
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