Retailers that want to connect with their target audience online would do well to go where their customers already are. And according to the “2010 Social Media Report” from ForeSee Results, 69% of online shoppers regularly use social media sites.
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The overwhelming winner in terms of shopper presence was Facebook, with more than one-half of respondents using it regularly. YouTube took the second spot, with former giant MySpace far behind its rival. Only about one in 10 online shoppers surveyed used Twitter.
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| Social media, which would have accounted for a very small increment of the “Other online marketing” slice just a few years ago, is now garnishing 11% of the average online marketing budget. Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.Read more at www.marketingsherpa.com |
The preeminent video advertising format — pre-roll — still irritates some consumers, so much so, in fact, that nearly 16 percent of consumers click away from a pre-roll ad rather than sit through it to watch their desired video. |
The trend is worse for news media; nearly 25 percent of consumers click away from pre-roll ads on newspaper and magazine websites, according to analytics firm TubeMogul. |
What this means, of course, is that 16 percent of consumers would rather not watch a video simply because it contains an advertisement, which isn’t great news for video publishers. Read more at www.imediaconnection.com |
Despite minor improvements, about 1-in-5 commercial, permissioned emails still fail to reach consumers’ inboxes, according to new research from email and reputation management firm Return Path.
In the second half of 2009, 19.9% such emails never reached consumer inboxes in the United States and Canada — representing only a slight improvement over the first half of the year when 20.7% such emails missed their target.
By contrast, European inbox placement rates fared markedly better with just 15% of requested, permissioned emails never reaching consumer inboxes. Read more at www.mediapost.com |
| According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. |
Use of Popular Social Media (% of Category) | | | Regularly or Occasionally Use | | Medium | Adults 18+ | Moms w/Children at Home | | Twitter | 15.0% | 16.5% | | MySpace | 34.4 | 42.4 | | Facebook | 50.2 | 60.3 | | Source: BIGresearch, 2009 |
Read more at www.mediapost.com |
The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.
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Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.
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SUMMARY: Marketers face lengthy time spans as they progress from lead generation to conversion, making it difficult to nurture prospects while moving them through the pipeline. This chart highlights the percentages of leads in each stage of the pipeline that are likely to advance to the next stage. |
def of “paywall” - A feature of a website that only allows access to certain pages or data to paid up subscribers Will these paywalls, however carefully crafted, persuade people to pay for something they are used to getting free? A barrage of surveys suggests it will be difficult. A poll by Harris Interactive for paidContent:UK, a website owned the Guardian, finds that three-quarters of Britons say they would switch to an alternative free news source if their favourite website began charging. In November 2009 Forrester, a consultancy, found that 80% of Americans would abandon news websites if they charged. Plenty of news outlets, from the BBC to CNN, seem likely to continue providing free online news, and there will be plenty of aggregator websites to sift their offerings. Read more at www.economist.com |
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50% of Online Shoppers Use Facebook Regularly
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