If you aren’t one of the 24% of US and UK Internet users playing social games at least weekly, you may have seen the traces of those players and their FarmVille or Scrabble exploits in your Facebook newsfeed. PopCap Games, maker of several popular titles, explored the demographics of the group in its “2010 Social Gaming Research” report.
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More than one-half of players are female, and the average US player is 48 years old. Relatively few US weekly gamers are under 30, while nearly one-half are over 50.
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Retailers that want to connect with their target audience online would do well to go where their customers already are. And according to the “2010 Social Media Report” from ForeSee Results, 69% of online shoppers regularly use social media sites.
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The overwhelming winner in terms of shopper presence was Facebook, with more than one-half of respondents using it regularly. YouTube took the second spot, with former giant MySpace far behind its rival. Only about one in 10 online shoppers surveyed used Twitter.
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The preeminent video advertising format — pre-roll — still irritates some consumers, so much so, in fact, that nearly 16 percent of consumers click away from a pre-roll ad rather than sit through it to watch their desired video. |
The trend is worse for news media; nearly 25 percent of consumers click away from pre-roll ads on newspaper and magazine websites, according to analytics firm TubeMogul. |
What this means, of course, is that 16 percent of consumers would rather not watch a video simply because it contains an advertisement, which isn’t great news for video publishers. Read more at www.imediaconnection.com |
| According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog. |
Use of Popular Social Media (% of Category) | | | Regularly or Occasionally Use | | Medium | Adults 18+ | Moms w/Children at Home | | Twitter | 15.0% | 16.5% | | MySpace | 34.4 | 42.4 | | Facebook | 50.2 | 60.3 | | Source: BIGresearch, 2009 |
Read more at www.mediapost.com |
The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.
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Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.
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Doing some quick math (assuming December is similar to all months in terms of usage) that’s about 1,000 domains, 600 sessions and 30,000 web pages per year for the average person. The average US web user visited 83 domains, had 51 internet sessions, surfed 2,614 pages and spent an average of 56 seconds per page in December 2009, according to data from The Nielsen Company. |
Regardless of effectiveness, do you think sponsored forum posts “hijack” the thread’s integrity? Or is this a legitimate form of online advertising? Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease. |
The study also showed that 60 days after a typical sponsored forum post’s appearance, the total number of click-throughs increase by an average of 40%. After 180 days they increase by an average of 77%. |
- After 60 days the reads increased 28.8%
- After 60 days the click-throughs increased 40.7%
- After 180 days the reads increased 49.2%
- After 180 days the click-throughs increased 77.1%
- After 360 days the reads increased 60.6%
- After 360 days the click-throughs increased 103.6%
Read more at www.marketingcharts.com |
def of “paywall” - A feature of a website that only allows access to certain pages or data to paid up subscribers Will these paywalls, however carefully crafted, persuade people to pay for something they are used to getting free? A barrage of surveys suggests it will be difficult. A poll by Harris Interactive for paidContent:UK, a website owned the Guardian, finds that three-quarters of Britons say they would switch to an alternative free news source if their favourite website began charging. In November 2009 Forrester, a consultancy, found that 80% of Americans would abandon news websites if they charged. Plenty of news outlets, from the BBC to CNN, seem likely to continue providing free online news, and there will be plenty of aggregator websites to sift their offerings. Read more at www.economist.com |
Visitors to Facebook’s nearest rival, Hi5, only view an average of 351.2 pages per month. MySpace comes in at 261.8 monthly page views per visitor. |
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