If you aren’t one of the 24% of US and UK Internet users playing social games at least weekly, you may have seen the traces of those players and their FarmVille or Scrabble exploits in your Facebook newsfeed. PopCap Games, maker of several popular titles, explored the demographics of the group in its “2010 Social Gaming Research” report.
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More than one-half of players are female, and the average US player is 48 years old. Relatively few US weekly gamers are under 30, while nearly one-half are over 50.
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Nielsen video game data released today shows that Video Gamers are playing more this summer than last. Total video game console usage minutes in June 2009 went up 21% from the the previous June. The average console gamer played 768 minutes on consoles during this year’s June reporting month. |
| Video game consoles are not just being played by kids - just under 50% of gameplay came from adults 18+ |
Several comScore studies have confirmed that online campaigns drive offline sales, according to Fulgoni. In the first study, comScore took four categories, 53 brands and 200 of the most trafficked sites. The company looked at people exposed to display advertising and what they did in the month following. Findings reveal that 18% searched on the brand advertised and 29% went to the advertisers’ sites. Consumers
who were exposed to the display advertising spent 55% more time than the average visitors to these sites the next month. The rise in time spent is matched by a similar increase in page views — about 51%. |
Then, comScore analyzed the impact that online campaigns have on retail sales by matching the name and the address of consumers to retail loyalty card databases. The supermarket Kroger, for example, has issued about 60 million loyalty cards, which provide a massive data set to understand the degree that online search and display campaigns drive retail sales. The findings suggest a lift that is five times stronger when people are exposed to search ads alone, compared with display. Search alone produces an 82% lift, compared with display at 16%, and 119% when search and display are combined. About 82% of online ad campaigns measured by comScore have generated an average lift of 22% in CPG brand sales in retail stores. Read more at www.mediapost.com |
| NEW YORK As the U.S. videogame industry continues to grow in
the next several years, dollars spent on in-game advertising will
increase accordingly. |
By 2013, marketers will spend a total of $681 million on in-game
advertising, up from $403 million in 2008, per eMarketer. During the
forecast period, the relative mix of console/PC-based and Web-based
advertising will shift slightly toward the latter, with 75 percent
of the total spent online in 2013. |
A growing number of ad-supported online games are also available to
consumers for free. Surveys show that gamers have largely accepted
the bargain of free game play in exchange for exposure to ads. This
puts marketers in the pole position to make their brands part of
the gaming experience through banner and video ads, sponsored
sessions, product placements or other vehicles. Read more at www.adweek.com |
PORT WASHINGTON, NEW YORK, May 20, 2009 – According to The NPD Group, a leader in market research for the entertainment industry, nearly two out of three Americans (63 percent) have played a video game in the past six months. While that level of penetration does not begin to compete with music listening, which is nearly universal (94 percent), it exceeds the percentage of U.S. consumers who report going out to the movies (53 percent), during that same time period. Gaming is also benefiting from new outlets for playing. Overall 10 percent of U.S. consumers played video games on a social network. Five percent have paid to download a video game from the Web, which is an increase of nearly 2 percent since last year. Read more at www.npd.com |
The “Gamer Segmentation 2009” report, from The NPD Group, found that women will make up 28% of console gamers in 2009, up from 23% last year.
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PORT WASHINGTON, NEW YORK, June 29, 2009 – According to Gamer Segmentation 2009, the most recent report from leading market research company, The NPD Group, female gamers are on the rise in 2009 compared to 2008, significantly among Console Gamers. There was a four percentage point rise in females among both Heavy Portable and Extreme Gamers. |
Females increased by five percentage points among Console Gamers, from 23 percent in 2008 to 28 percent in 2009. Since the rise in console usage among Console Gamers can be mainly attributed to the Wii, which increased in usage by 19 percentage points from last year, this underscores the finding that more females are using console systems, especially the Wii. Read more at www.npd.com |
Nearly four in 10 (37%) of US adults own a game console, and 10% plan on purchasing a new console in the next 12 months, according to (pdf) data released by Nielsen Online. |
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