Mind-Blowing Web Stat #1: 40,000-fold increase in the number of websites in 15 short years. If the number of approximately 5000 websites in 1994 is correct and that we are now part of some 200 million plus websites today, then we’ve experienced a stunning 40,000-fold increase in number of websites. How’s that for a growth rate? It also helps explain why Kevin Ham, a Canadian Internet entrepreneur, is minting money from the domain names he owns. Mr. Ham owns some 100,000 domain names worth hundreds of millions and that generate estimated ad revenue of $70 million annually. Great foresight, on Ham’s part, to see that good domain names are like scarce waterfront property. This is the chart copied from Netcraft: |
Total Sites Across All Domains August 1995 — October 2009 |
Here’s a startling conclusion by Perry Drake of database marketing firm Drake Direct:
Facebook accounts for 25% of U.S. online pageviews.
Perry’s analysis was prompted by a study showing that the figure in the U.K. is 1 in 7. He pulled some Compete charts and concluded that the number here is 1 in 4. Read more at www.businessinsider.com |
- Television: 31.1% (down from 34.7% a year ago)
- Daily newspaper: 19.4% (down from 23.5%)
- Radio: 19.4% (up from 16.5%)
- Online: 14.6% (up from 12.7%)
- Weekly community papers: 4.4% (down from 5.1 %)
- Free shopper newspapers: 2.9% (up from 2.2%)
- Magazines: 2.1% (up from 1.6%)
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| College grads are more likely to trust online news (giving online a 6.3 rating vs. the 5.7 rating by the general population), and are less likely to trust TV news (giving TV a 6.1 rating vs. the 6.5 rating by the general population). |
| Respondents with annual household incomes of $100K and above trust online sources considerably more than the general population (giving online a 6.5 rating, compared with the 5.7 rating by the general population). |
In a first half earnings statement released this morning, WPP Group announced that digital and direct marketing-related services now comprise 25% of its body. |
Digital and direct garnered $1.7 billion in revenues in the first half of ‘09, with a projected annual run rate of nearly $3.5 billion total. But it is digital media and advertising that appear to be dominating the segment. |
Overall, first half revenues fell 2.9% to $6.4 billion in the first half on a reported basis, MediaPost reports. Like-for-like, however, total revenues slid 8.3% against the first half of 2008. |
“On a constant currency basis, advertising and media investment management revenues fell by 7.5%, with like-for-like revenues down 7.8%,” it stated. Read more at www.marketingcharts.com |
| For the first time, the small and mid-sized businesses using online media for advertising/promotion has eclipsed the percentage using traditional media |
| SMBs reduced spend on ads and promotion 23.5% from August ‘08 to ‘09 |
Several comScore studies have confirmed that online campaigns drive offline sales, according to Fulgoni. In the first study, comScore took four categories, 53 brands and 200 of the most trafficked sites. The company looked at people exposed to display advertising and what they did in the month following. Findings reveal that 18% searched on the brand advertised and 29% went to the advertisers’ sites. Consumers
who were exposed to the display advertising spent 55% more time than the average visitors to these sites the next month. The rise in time spent is matched by a similar increase in page views — about 51%. |
Then, comScore analyzed the impact that online campaigns have on retail sales by matching the name and the address of consumers to retail loyalty card databases. The supermarket Kroger, for example, has issued about 60 million loyalty cards, which provide a massive data set to understand the degree that online search and display campaigns drive retail sales. The findings suggest a lift that is five times stronger when people are exposed to search ads alone, compared with display. Search alone produces an 82% lift, compared with display at 16%, and 119% when search and display are combined. About 82% of online ad campaigns measured by comScore have generated an average lift of 22% in CPG brand sales in retail stores. Read more at www.mediapost.com |
The analysis also revealed that pricing for ad inventory sold through indirect channels - such as ad networks and ad exchanges - has steadily increased every month, gaining 47% since the end of January. Read more at www.marketingcharts.com |
Online display ad prices haven’t fully recovered to last year’s peak, but according to one source, they’re getting there. |
At the end of June, ad rates among the 6,000 Web publishers working with ad-optimizing firm PubMatic were up 35% since a low point at the beginning of the year. Rates climbed 15% between May and June. |
“Although ad pricing has not returned to year-ago levels, the industry has gone up consistently every month since January 2009. The worst may be behind us,” says PubMatic CEO Rajeev Goel. |
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CHART: Advertising Tactics Trusted by Internet Users
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