Despite America’s reputation as a nation of big talkers — the U.S. is not setting the pace in smartphone adoption — ranking third when ranked by penetration. Italy has the largest percentage of smartphone owners at 28%, while Spain is not far behind with 23%. France has the most room to grow, with an 11% penetration level. |
| More than 113 billion searches were conducted in July worldwide, representing a 41% increase year-over-year, according to new data from comScore.
Google was responsible for the vast majority of search activity, with 76.7 billion searches conducted in July, which represented a 67.5% market share.
Yahoo ranked second worldwide with 8.9 billion searches, or a 7.8% share — followed closely by Chinese search engine Baidu with 8 billion searches, or a 7% share. |
Globally, Europe accounts for the most searches, but Latin America is highest in searches per searcher.
The dynamics of search behavior vary considerably across different parts of the world. Among the five global regions, Europe accounted for the highest share of searches at 32.1%, followed by Asia-Pacific — 30.8% — and North America — 22.1%.
Notably, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second-highest overall search volume per person — 117 searches per searcher — while North America exhibited the second-heaviest frequency — 12.5 search usage days per searcher. Read more at www.mediapost.com |
Several comScore studies have confirmed that online campaigns drive offline sales, according to Fulgoni. In the first study, comScore took four categories, 53 brands and 200 of the most trafficked sites. The company looked at people exposed to display advertising and what they did in the month following. Findings reveal that 18% searched on the brand advertised and 29% went to the advertisers’ sites. Consumers
who were exposed to the display advertising spent 55% more time than the average visitors to these sites the next month. The rise in time spent is matched by a similar increase in page views — about 51%. |
Then, comScore analyzed the impact that online campaigns have on retail sales by matching the name and the address of consumers to retail loyalty card databases. The supermarket Kroger, for example, has issued about 60 million loyalty cards, which provide a massive data set to understand the degree that online search and display campaigns drive retail sales. The findings suggest a lift that is five times stronger when people are exposed to search ads alone, compared with display. Search alone produces an 82% lift, compared with display at 16%, and 119% when search and display are combined. About 82% of online ad campaigns measured by comScore have generated an average lift of 22% in CPG brand sales in retail stores. Read more at www.mediapost.com |
The top 10 markets in Europe account for 93% of the total value of the market, and many of these countries saw year-on-year growth rates less than 20%: |
| The Netherlands, Europe’s early adopter of online advertising, grew only 9% in 2008. |
| Other mature online markets saw similar trends, with growth slowing in France at 18.5%; the UK, Germany and Sweden at 19% and Italy at 20%. |
| On the other hand, Belgium beat the 20% mark to grow 21%; Denmark and Norway hit 22%; and Spain saw relatively strong growth at 26%. |
Search remains the leading format in Europe with the strongest year-over-year growth rate of 26%, accounting for 43% of online ad expenditure and a value of €5.6 billion in the 19 countries measured. |
Online classified ads rank #2 in terms of year-over-year growth rates, at 17.4%, with a 26% share of ad spend and a market value of €3.8 billion, IAB reported. Read more at www.marketingcharts.com |
Before May of this year, Facebook didn’t report numbers on its userbase in Iraq. However, now that it is, the number of active Facebook users in Iraq has grown from just 400 on May 1 to over 45,000 as of today - over 100x growth. Even though it’s likely that Iraqis have been using Facebook before the company started reporting numbers on the country, Facebook’s stats still reflect the site’s increasing spread in the country in recent weeks. |
While it’s not apparent what caused such rapid growth in the last month, Facebook has made great strides in language localization. In March, Facebook announced that the site was available in Arabic, one of the official languages in Iraq. What’s interesting about this particular translation project is the linguistic challenge of translating an English site into langauges, like Arabic, that read right to left, that are more gender-based, and that have different dialects that are constantly changing. As Facebook’s Ghassan Haddad writes on the Facebook blog: |
| “In English, verbs do not change based on the gender of the person described, whereas in Arabic and Hebrew, two words with the same meaning are used differently based on whether a person is male or female. In order to deal with this issue, our developers built a feature we call dynamic explosion, which detects a person’s gender and selects the matching translation.” |
Of its counterparts in the Middle East, Iraq’s Facebook audience is still small, with countries like Israel at 1.2 million users, Saudi Arabia and the UAE at 600,000 each, and Kuwait at 170,000, according to Inside Facebook’s Global Monitoring Report. Nevertheless, the growth of Facebook’s reported audience in Iraq reflects strong demand for the service in the region. Read more at www.insidefacebook.com |
| Despite the global financial crisis, newspaper circulation grew 1.3% world-wide in 2008 |
| Global newspaper circulation increased +1.3% in 2008, to almost 540 million daily sales, and was up +8.8% over five years. When free dailies are added, circulation rose +1.62% in 2008 and +13% over five years. Europe is the hotbed for free newspaper development: 23% of daily newspapers in Europe were free in 2008. |
| Newspaper circulation increased +6.9% in Africa last year, +1.8% in South America, and +2.9% in Asia. It decreased -3.7% in North America, -2.5% in Australia and Oceania, and -1.8% in Europe. In many mature markets where circulation is declining, newspaper reach remains high — many European countries continue to reach over 70% of the adult population with paid newspapers alone. In Japan, it’s 91%. In North America, it’s 62%. |
According to MessageLabs, the percentage of worldwide e-mail traffic that is spam has been falling over the past few years, dropping from 86.2% in 2006 to 81.2% in 2008.
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However, MessageLabs reported a 5.1% spike in spam over the past month. In May, a whopping 90.4% of worldwide e-mail traffic was spam.
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The worst-hit area was Hong Kong, where 92% of all e-mail received was spam. Other highly spammed locales included China, the UK, Australia and Japan.
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eMarketer estimates there are 22.4 million people online in Spain in 2009, and 26.4 million in Italy. Both countries rank among the top 15 worldwide in number of Internet users.
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However, Spain and Italy do not approach the Internet penetration levels of other major European countries, such as the UK, France and Germany.
Read more at www.emarketer.com |
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