| Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009. |
| The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 30.5% penetration of online video viewers, BrightRoll Video Network with 21.7%, and BBE with 21.2%.Read more at www.marketingcharts.com |
The preeminent video advertising format — pre-roll — still irritates some consumers, so much so, in fact, that nearly 16 percent of consumers click away from a pre-roll ad rather than sit through it to watch their desired video. |
The trend is worse for news media; nearly 25 percent of consumers click away from pre-roll ads on newspaper and magazine websites, according to analytics firm TubeMogul. |
What this means, of course, is that 16 percent of consumers would rather not watch a video simply because it contains an advertisement, which isn’t great news for video publishers. Read more at www.imediaconnection.com |
YouTube is still smashing the rest of the Web video industry, at least when it comes to how many videos people watch every month. |
The latest data from comScore says YouTube served 12 billion video views during November, up 137% year over year. Unique visitors to the site are strong as well, up 32%. |
Even more impressive, YouTube is clobbering the competition. The next nine most popular sites combined only served up a quarter of the total views in November that YouTube served. Their growth is slower too, year over year, they’ve grown 86%. |
 Whatever happened to patience? More than 81 percent of all online video viewers click away if they encounter a clip rebuffering, according to a new study by Tubemogul. The Emeryville-based video distribution and analytics startup took a close look at 192 million video streams over the course of 14 days to figure out how much rebuffers matter. The result: 6.81 percent of all streams rebuffer at some point, and around 2.5 percent rebuffer twice.
Read more at newteevee.com |
Search engines played a bigger role in online viewing than social media, as did TV ads and stories and reviews on both the Internet and TV. Internet reviews had about twice as much influence on online video viewing versus television viewing.
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Knowledge Networks also found that 56% of online streamers of full-length TV programs or movies are viewing “purposefully”—that is, heading to the computer with the intent to watch something specific. That’s somewhat higher than the proportion of TV watchers, at 44%. Just 22% of online amateur-content streamers are purposeful viewers.
Read more at www.emarketer.com |
| Facebook racked up about 217.8 million streams in October, according to Nielsen, which put it behind only YouTube (with 6.6 billion streams) and Hulu (with 632.7 billion). Microsoft’s sites, Yahoo’s sites, and all other sorts of stuff got left behind by a margin of 31.2 million streams or more.Read more at www.webpronews.com |
| According to findings from Alloy Media + Marketing’s 9th annual College Explorer Survey, projected annual technology spending among college students (ages 18-30) has reached an all time high at $6.5 billion, ranking 3rd in overall discretionary spending for college students, just below food and auto. When all platforms were totaled, the study found that students are spending an average of 12 hours daily engaged with some type of media. Nine and a half of those hours are spent with their “tech” gadgets, including computers, mobile devices, MP3 players, and gaming devices. Comparing platforms, the study found: - Students are spending twice as much time on their computers as compared to television viewing
- 33% of 18-24 year old students have increased their consumption of webisodes or user-generated videos since last year, and 30% of 18-30 year olds report frequent video viewing on social networking sites
- 61% of students are watching movies on computers vs. 76% on their television
Read more at www.mediapost.com |
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CHART: Advertising Tactics Trusted by Internet Users
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