CHART: Where Google Gets Its Revenue
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Dotomi announced results from the use of its attribution technology which reiterates the impact strong attribution models can have in driving display or any digital media’s future growth. From the release: “Dotomi found display increased performance by an average of 20 percent in paid search, 26 percent in natural search, 25 percent in affiliate marketing, 16 percent in CRM email and 26 percent in direct load, where the consumer goes directly to the retailer’s website.” Pour on the attribution for display, and it’s full steam ahead! Read the release. Read more at www.adexchanger.com |
Small businesses using search advertising have sharply increased their efforts in Q3 2009, according to data from WebVisible.
Average spending by small-business search advertisers was up 91% year over year and 93% quarter over quarter in Q3. The average number of keywords purchased was also up.
The Elasticity of Client Search Budgets
Google reaches a new record market share of 73.6% on 5.6% in volume gains
Yahoo! continues its slide dropping almost a ½ point in share despite volume gains
Bing held market share nearly steady with a very slight 0.1ppt loss on the second strongest volume gains
Ask dropped almost a full point and held the dubious distinction of posting the only volume loss and a sharp one at that.
AOL held steady on a modest near market tracking volume gain
Google Sites led the U.S. core search market in September with 64.9 percent of the searches conducted, followed by Yahoo! Sites (18.8 percent), and Microsoft Sites (9.4 percent). Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 3.0 percent.
Read more at comscore.com
comScore Core Search Report*
September 2009 vs. August 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearchCore Search Entity Share of Searches (%) Aug-09 Sep-09 Point Change Sep-09 vs. Aug-09 Total Core Search 100.0% 100.0% N/A Google Sites 64.6% 64.9% 0.3 Yahoo! Sites 19.3% 18.8% -0.5 Microsoft Sites 9.3% 9.4% 0.1 Ask Network 3.9% 3.9% 0.0 AOL LLC Network 3.0% 3.0% 0.0
The first half of 2009 has drops in ad spending across all media—even online—but advertisers are more optimistic about the latter part of the year, according to JPMorgan.
The company’s “Advertising Outlook 2H’09 and 2010” survey found that more than one-half of US media buyers and planners polled think second-half spending will be higher than first-half outlays. Only 10% predict spending declines.
The majority of media buyers and planners reported they were paying less in 2009 than the previous year for ads across all media. Nine out of 10 respondents said prices had gone down for radio and outdoor, while 85% reported the same for magazines and newspapers.
Read more at www.emarketer.com
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