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« Amplog Home   Posts in category: Social Media

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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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Categories

Profile of Social Gamers

Amplify’d from www.emarketer.com

If you aren’t one of the 24% of US and UK Internet users playing social games at least weekly, you may have seen the traces of those players and their FarmVille or Scrabble exploits in your Facebook newsfeed. PopCap Games, maker of several popular titles, explored the demographics of the group in its “2010 Social Gaming Research” report.

More than one-half of players are female, and the average US player is 48 years old. Relatively few US weekly gamers are under 30, while nearly one-half are over 50.

UK and US Social Game Players, by Age, January 2010 (% of respondents)
See more at www.emarketer.com
 

50% of Online Shoppers Use Facebook Regularly

Amplify’d from www.emarketer.com

Retailers that want to connect with their target audience online would do well to go where their customers already are. And according to the “2010 Social Media Report” from ForeSee Results, 69% of online shoppers regularly use social media sites.

The overwhelming winner in terms of shopper presence was Facebook, with more than one-half of respondents using it regularly. YouTube took the second spot, with former giant MySpace far behind its rival. Only about one in 10 online shoppers surveyed used Twitter.

Social Media Sites Used Regularly by US Online Shoppers, December 2009 (% of respondents)
See more at www.emarketer.com
 

Facebook, Twitter Grow 100%

Amplify’d from www.marketingcharts.com

The Facebook and Twitter social networking sites both experienced triple-digit growth in 2009, according to the comScore Digital Year in Review.

comscore-2009-visitor-trend-facebook-twitter-myspace-feb-2010.jpg

Twitter Gets Younger in 2009
As Twitter’s audience grew in 2009, the site experienced interesting shifts in its demographic composition. All demographic segments achieved substantial gains in visitors, but certain segments grew more rapidly than others to gain in terms of their share of audience. The initial success of Twitter was largely driven by users in the 25-54 year old age segment, which made up 65% of all visitors to the site in December 2008, with 18-24 year olds accounting for just 9% of visitors.

Read more at www.marketingcharts.com
 

Online Social Network Ad Spending Worldwide

Amplify’d from www.emarketer.com
Online Social Network Advertising Spending Worldwide, US vs. Non-US, 2008-2011 (millions and % of total)
See more at www.emarketer.com
 

Top Reasons Execs Use Social Media

Amplify’d from www.emarketer.com
Reasons that US Executives* Use Social Media, July 2009 (% of respondents)
See more at www.emarketer.com
 

CHART: Advertising Tactics Trusted by Internet Users

Amplify’d from www.emarketer.com
Advertising Tactics/Media Trusted* by Internet Users in North America, by Age, April 2009 (% of respondents)
See more at www.emarketer.com
 

11% of Online Budgets Social Media

Amplify’d from www.marketingsherpa.com
View Chart Online
Social media, which would have accounted for a very small increment of the “Other online marketing” slice just a few years ago, is now garnishing 11% of the average online marketing budget. Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.Read more at www.marketingsherpa.com
 

Google to Compete with Twitter

Does Google have a chance?

Amplify’d from www.webpronews.com
The feature is said to allow Gmail users to view a stream of status updates from their contacts. Currently, Gmail users already have the ability to set a status update, but once it is changed, the old one goes away. It’s not an ongoing timeline like Facebook or Twitter. The new feature would presumably change that. Read more at www.webpronews.com
 

Moms With Children At Home Top Social Media Users

Amplify’d from www.mediapost.com
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults. Additionally, 15.3% maintain their own blog.
Source

Use of Popular Social Media (% of Category)

 

Regularly or Occasionally Use

Medium

Adults 18+

Moms w/Children at Home

Twitter

15.0%

16.5%

MySpace

34.4

42.4

Facebook

50.2

60.3

Source: BIGresearch, 2009

Read more at www.mediapost.com
 

CHART: Social Sites Monthly Page Views Per Visitor

Amplify’d from www.businessinsider.com

The average Facebook visitor views 661.8 pages on the social network each month, reports Website monitoring service Royal Pingdom (citing Google AdCounter).

Visitors to Facebook’s nearest rival, Hi5, only view an average of 351.2 pages per month. MySpace comes in at 261.8 monthly page views per visitor.

chart of the day, Monthly Page Views Per Visitor For Social Network Sites
See more at www.businessinsider.com