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Leveraging a new clipping service called Amplify, BitBriefs.com brings you trends, statistics, news, links and perspective on the latest secondary research around topics such as in-game advertising, mobile phone marketing, email marketing, search engine marketing, online media usage, and traditional media marketing.

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Yahoo!Mail/Hotmail dominate Web-based email services, but Gmail delivers more attractive demographic

Amplify’d from www.marketingvox.com
Gmail Users Fewer - but Younger, Richer - Than Yahoo’s & Hotmail’s

The marketshare of US visits to Google’s Gmail increased 17 percent from February 2007 to April 2007 and was up 30 percent from April 2006 to April 2007, writes MarketingCharts (via Hitwise). Google’s Gmail opened up access to all on February 14, 2007.

Yahoo Mail and Hotmail, however, remain the dominant Web-based email services: Yahoo’s April 2007 share of visits was 13 times greater than Gmail’s; Hotmail’s was 6 times greater.

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The volume of spam is up, but those who see spam as a “big problem” is down

Amplify’d from www.pewinternet.org
Spam 2007: The volume of spam is growing in Americans’ personal and workplace email accounts, but email users are less bothered by it.

37% of email users said spam had increased in their personal email accounts, up from 28% of email users who said that two years ago. And 29% of work email users said spam had increased in their work email accounts, up from 21% two years ago. Yet fewer people say spam is “a big problem” for them.

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82% of email marketers say delivery is a challenge nowadays

Amplify’d from blogs.zdnet.com

82% of email marketers say delivery is a challenge nowadays

82% of email marketers say getting email messages delivered is a challenge for their organizations. Nearly 50% told EMailLabs that filtering by ISPs and corporations is the biggest delivery-related challenge, while another 25% said they lack the expertise or resources they need to address their deliverability issues. 54% of respondents believe that controllable issues such as permission practices, email content and coding have the greatest impact on deliverability.

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Wednesday is the most popular email opening day

Amplify’d from www.emaillabs.com
In the first three quarters of 2003, Wednesday was the most popular day for opening emails, followed by Tuesday. In Q3, 62.1% of emails were opened between Tuesday and Thursday, while only 9.1% were opened on weekends.
Wednesday’s open popularity is clearly driven by the “hangover effect” and results from nearly 48.7% of messages being sent on Tuesday and Wednesday. On Wednesdays recipients will open emails sent that day as well as the emails from Tuesday, the day they most likely received the highest number in their inbox. It is interesting to note that a significantly higher percentage of emails are opened on the weekends, than are sent by email marketers on Saturday and Sunday.
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