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« Amplog Home   Posts tagged: online media usage

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According to IDC Americans spend twice as much time online than watching television

Amplify’d from blogs.zdnet.com

Internet is the medium on which online users spend the most time (32.7 hours/week), according to IDC. This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours).

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Older teens rank Internet of higher importance than adults

Amplify’d from blogs.zdnet.com

Older teens (18-21) do rank the internet high in importance for some activities, according to Ipsos Reid. 77% of teens (and 46% of adults) lost touch. 68% of teens (and 38% of adults) participate in live, online chat, 52% of teens (and36% of adults) visit/browse an online social network/community.

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Online Health Info Starts with Search

Amplify’d from www.emarketer.com
Is TV or search the better pharma ad buy?

More than three-quarters of Internet users in the United States go online for health information, according to Burst Media.

Of this audience, more than one-third researched health topics online before visiting a medical professional. After a medical appointment, 43.5% of respondents went online to learn more.

Primary Health Information Resource Used by US Adult Internet Users, August 2007 (% of respondents)

Commercial health care Web sites and condition-specific sites, chats and forums were the most popular health care information resources for 35.1% and 33.8% of respondents, respectively. Health care providers’ sites (26.4%), government sites (23.5%) and pharmaceutical companies’ sites (16.5%) trailed behind.

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For Travel, Two-Thirds of Web Users Both Research and Transact Online

Amplify’d from www.marketingcharts.com

Among age segments, respondents 25-34 years are most likely to say the internet will be their primary travel resource (53.2 percent); respondents 55 years and older are least likely (41.4 percent). Half (51.8 percent) of respondents reporting household income (HHI) of $75,000-$99,999, and nearly two-thirds (63.1 percent) of respondents reporting HHI of $100,000 or more, say the internet will be their primary travel resource.

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Internet second only to newspapers in most essential to daily lives of adults

Amplify’d from www.emarketer.com
Media that US Consumers Consider Most and Least Essential to Their Lives, 2002 & 2007 (% of respondents)
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Internet surpassess TV and radio for time spent per day

Amplify’d from www.emarketer.com
Time Spent Using Select Media per Day by US Adult Internet Users, by Age, January 2007 (mean hours)
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66% of online females watch videos online

Amplify’d from blogs.zdnet.com

66% of online US females watch videos online

Of the estimated 97 mln females online in the US, only 66% of them actually watch videos online, compared with 78% of males who do, Research and Markets says.

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Consumers exposed to search and display ads generate higher sales

Amplify’d from www.emarketer.com
Among consumers in the study group who had been exposed to both search and display ads, 43% made in-store purchases, compared with 26% of those who had viewed only search ads, and 6% of those who had only seen display ads.
Effectiveness of Online Search and Display Advertising Campaigns in Converting US Online Researchers to In-Store Buyers, 2007 (% converted)
Conversion Rate of Internet Users Exposed to Search and Display Advertising vs. Either Search or Display Advertising Only, 2006 (% increase vs. each group)
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6 in 10 Online Adults watch online video

Amplify’d from www.marketingvox.com

Some 57 percent of online adults have used the internet to watch or download video, and 19 percent do so on a typical day, according to the Pew Internet & American Life Project’s first major report on online video, reports MarketingCharts. 

Moreover, 74 percent of broadband users with high-speed connections at home or work watch or download video online, Pew said.

pew-online-video-who-watches.jpg
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Internet, (DVRs) and video-on-demand has not yet stalled the growth of tv advertising or revenues

Amplify’d from www.emarketer.com

Contrary to the views of some analysts and commentators, data available today currently do not support the view that increased use of the Internet, digital video recorders (DVRs) and video-on-demand (VOD) has stalled the growth of television advertising spending or revenues in the United States to date.

US TV Advertising Spending Growth, by Segment, 2006 (% increase vs. prior year)
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