Slow Growth for Social Networks
Amplify’d from www.emarketer.com
Despite the launch of new ad formats, US social network ad spending will fall short of the $1.4 billion eMarketer projected for the category earlier this year—reaching $1.2 billion in 2008, and rising to only $1.3 billion in 2009.
Although social network advertising—banners, search ads and new ad formats—is not growing as expected, other forms of social network marketing—encompassing tactics such as customer communities and influencer outreach—are proliferating.
Interesting how advertisers are still finding ways to benefit from social networks without actually buying advertising. It just shows you how the social network is more than just an advertising medium; it is also a tool that can be used to leverage other forms of marketing. This might be part of the reason why social networks are experiencing slow growth in terms of ad spend.
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