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Outdoor Ad Revenue Grows 8%

Amplify’d from www.marketingcharts.com

Outdoor advertising industry revenue sustained last year’s strong growth trend, accounting for $1.6 billion in the first three months of 2007 - an increase of 8% compared with the year-earlier period, according to the Outdoor Advertising Association of America.

  • Outdoor media performance was up in nine of the Top 10 advertising categories for the first quarter of this year.
  • The Communications category posted the largest gain in ad spending, with 20.0%.
  • The greatest spending was in the Local Services and Amusements category, which grew 11.5%.
  • The Insurance and Real Estate category remained strong with a 14.7% increase over the first quarter of 2006, stimulated by agents eager to compete in a cooling housing market.
  • The Automotive Accessories & Equipment category surged by posting strong gains of 13.1% after several quarters of decreased spending.
  • The Restaurants (9.7%), Public Transportation, Hotels & Resorts (3.4%), Retail (0.6%), and Financial (0.1%) categories also experienced increases.
    • Go to the source
     

    67% of online search is the result of an offline channel

    Amplify’d from www.centerformediaresearch.com

    Offline Channel Exposure Driving Online Searches (% of Online searchers within previous 6 months)

    Offline Channel Driving Search

    % of Online Searchers

    TV ad

    37%

    Word of mouth

    36

    Magazine/Newspaper ad

    30

    Store location

    20

    Radio ad

    17

    Billboard/other signage

    9

    Company name/ad on vehicle

    10

    None of these prompted a search

    33

    Source: iProspect, August 2007
    Offline channels clearly influence a significant percentage of online search users, says the report, with TV and word of mouth influencing over one-third of online search users to perform a search. More surprising, to the analysts, is that a full 67% of online search users are driven to search as a result of some offline channel.Go to the source
     

    83% express concerns that pharma ads on television can be confusing and misleading

    Amplify’d from www.marketingcharts.com

    Websites, but Not Pharma’s, Top Resource for Ailment and Drug Information

    Some 75% of 800 consumers responding to Prospectiv’s 2007 Pharmaceutical Marketing CPI poll said they view the internet as their most trusted resource, followed by broadcast media (15%) and magazines (10%).

  • 83% surveyed expressed concerns that pharmaceutical ads on television can be confusing and misleading.
  • 89% agreed with the sentiment expressed by some government organizations and consumer advocacy groups that television drug treatment advertisements need to be more closely regulated.
  • 72% of respondents also said that there were too many drug treatment advertisements on television.
    • Go to the source
     

    Top TV-Related search engine queries: American Idol, Days of our Lives, Deal or No Deal

    Amplify’d from blogs.zdnet.com

    Top TV-related search engine queries: American Idol, Days of Our Lives, Deal or No Deal

    Nielsen//NetRatings published the top TV-related search engine queries in April 2006.

    TV-related search engine queries

    Search query000
    American Idol4,261
    Days of Our Lives1,258
    Deal or No Deal1,137
    Lost418
    Wheel of Fortune408
    24312
    24 spoilers310
    Who Wants to be a Millionaire281
    Survivor268
    South Park216
    Source: Nielsen//NetRatings
    Go to the source