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Internet, (DVRs) and video-on-demand has not yet stalled the growth of tv advertising or revenues

Amplify’d from www.emarketer.com

Contrary to the views of some analysts and commentators, data available today currently do not support the view that increased use of the Internet, digital video recorders (DVRs) and video-on-demand (VOD) has stalled the growth of television advertising spending or revenues in the United States to date.

US TV Advertising Spending Growth, by Segment, 2006 (% increase vs. prior year)
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Media spending is the biggest generator of online “buzz”

Amplify’d from www.marketingcharts.com

A high level of blog interest, or online buzz, around new product launches is tightly linked to paid media spending, according to a new study by The Nielsen Company that analyzed blog buzz volume, ad spending, purchase intentions and actual product sales for newly launched consumer packaged goods (CPG).

  • On average, the top 10% of products with the most buzz spent nearly $20 million on paid media for the launch.
  • In contrast, the companies that generated the next 40% of blog buzz spent an average of $15 million.
  • Companies that generated the bottom 50% spent an average of only $5 million.
    • nielsen-buzzmetrics-buzz-level-ad-spend-relationship.gif
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    MRI: 83.6% use TV, 68.2% use radio, 55.6% use newspaper, 52.6% use Internet, 37.6% use magazines

    Amplify’d from www.marketingvox.com

    Mediamark Research, Inc. (MRI) today released its MediaDay study, which details the daily media usage of American consumers - including when they use particular media, where they are when they use them, what else they are doing at the time and how engaged they are with each medium, writes MarketingCharts.

    Television is used by 83.6 percent of respondents, compared with 68.2 percent for radio, 55.6 percent for newspapers, 52.6 percent for the internet and 37.6 percent for magazines.

    MediaDay data can be viewed in increments as small at 15 minutes across the entire 24-hour day. The information also can be viewed in hourly segments as well as custom-created dayparts.

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    TV and radio most heavily used media on average day, but consumers “not very focused” while engaging

    Amplify’d from www.marketingvox.com

    Mediamark Research, Inc. (MRI) today released its MediaDay study, which details the daily media usage of American consumers - including when they use particular media, where they are when they use them, what else they are doing at the time and how engaged they are with each medium, writes MarketingCharts.

    Top-line results show that TV and radio are the most heavily used media on an average day; fewer consumers, however, report they were “very focused” when using these media when compared with the number who said they were “very focused” when online or reading magazines or newspapers.

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    70% of radio listeners multitask while listening, 54.1% of TV viewers multitask while watching

    Amplify’d from www.marketingvox.com

    Top-line results show that TV and radio are the most heavily used media on an average day; fewer consumers, however, report they were “very focused” when using these media when compared with the number who said they were “very focused” when online or reading magazines or newspapers.

    More than 70 percent of radio listeners are engaged in another activity while listening, compared with 54.1 percent who multitask while watching TV.

    mri-mediaday-usage-analysis.gif
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    TV Consumes Half of All Leisure Time

    Amplify’d from www.emarketer.com

    TV and PC are downtime faves.

    On an average day, nearly everyone in the US ages 15 and older engages in some sort of leisure activity, like watching TV, using a PC, socializing or exercising, according to the US Department of Labor’s Bureau of Labor Statistics‘ “American Time Use Survey.”
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